Apr 20, 2018
You may have already invested in a quality website, but are still failing to see it generate the results you expected. Or maybe you have yet to delve into any marketing at all.
In this Podcast Randal interviews John Leutermann, a digital marketing expert who specializes in growing contracting businesses online. Randal and John discuss the important questions you may have when considering investing in internet marketing services.
John has been doing digital marketing for over 10 years. He previously worked for an advertising agency for over five years. At the agency, he managed the websites, SEO, and digital marketing for over 60 local contractors.
John currently works at Weather Tight Corporation in Milwaukee, WI as the Web Marketing Manager, a position he has held for over eight years.
Weather Tight is Wisconsin’s largest privately owned remodeler specializing in Windows, doors, roofing, siding & gutter protection. John manages all aspects of digital marketing and advertising for Weather Tight.
John is also the owner of Big Rock Marketing, a digital agency specializing in helping small and medium businesses grow their businesses online. His agency handles web design, SEO, email marketing, digital advertising, and review management for their clients.
As mentioned earlier, creating a visually appealing website is important. However, this simply isn’t enough to consistently bring in new business leads.
This is where SEO and internet marketing come into play. These strategies are effective in increasing your digital footprint online, slowly building your online presence, and driving business to your website.
The most important thing John takes pride in is the level of personal service he provides to clients. Because his agency is smaller in size, he is the main point of contact for his clients. This means he is able to explain the details of the work being done on your account.
Larger agencies typically aren’t able to do this, as they usually have an employee whose role is solely communicating with clients about their account. John uses your budget to market your business.
John has 3 questions a contractor should ask themselves to gauge whether they will be a good fit for internet marketing services:
1. Is the client committed to providing resources and budget to
online marketing? It is important for a contractor to be committed
to internet marketing. If the client is perceiving internet
marketing as an expense, it likely is not a good fit for moving
forward. Internet marketing, especially SEO services, take about 6
months to start seeing results. After about 12-18 months, the brunt
of the leads will start to come through.
2. Is the client prepared to handle more leads while still providing the same level of customer service? The main goal of internet marketing is to help you generate more leads for your business. It’s important for contractors to know they can keep up with more customers seeking their services. The last thing you want is to increase your leads, but then lose business due to poor customer service.
3. What budget is the client able to commit towards internet marketing? This number will depend on the location of your business, as well as the level of competitiveness of your industry. John can help you determine the best option. However, you should have an idea of what you are able to afford to invest toward internet marketing.
About The Author:
I have been doing digital marketing for over 10 years. I previously worked for an advertising agency for over five years. At the agency, I managed website creation, SEO, and digital marketing for over 60 local contractors. I currently work at Weather Tight Corporation in Milwaukee, WI as the Web Marketing Manager, a position I have held for over eight years. Weather Tight is Wisconsin’s largest privately owned remodeler specializing in Windows, doors, roofing, siding & gutter protection. I manage all aspects of digital marketing and advertising for Weather Tight. I am also the owner of Big Rock Marketing, a digital agency specializing in helping small and medium businesses grow their businesses online. My agency handles web design, SEO, email marketing, digital advertising, and review management for their clients.
Editor’s Note: I have only known John Leutermann a short time and I trust him and find him to be very knowledgeable and capable on the subject operating and growing remodeling companies.
I Highly Recommend all contractors spend some time on his/her website and get to know him/her. He/she is a valuable resource to all contractors, not just remodel contractors. Please be sure to let him/her know Randal DeHart, The Contractors Accountant, recommended you.
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I trust this podcast helps you understand that outsourcing your contractor's bookkeeping services to us is about more than just “doing the bookkeeping”; it is about taking a holistic approach to your entire construction company and helping support you as a contractor and as a person.
We understand the good, bad and the ugly about owning and operating construction companies because we have had several of them and we sincerely care about you and your construction company!
That is all I have for now, and if you have listened to this far please do me the honor of commenting and rating the Podcast www.FastEasyAccounting.com/podcast Tell me what you liked, did not like, tell it as you see it because your feedback is crucial and I thank you in advance.
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This Is One more example of how Fast Easy Accounting is helping construction company owners across the USA including Alaska and Hawaii put more money in the bank to operate and grow your construction company. Construction accounting is not rocket science; it is a lot harder than that, and a lot more valuable to construction contractors like you so stop missing out and call Sharie 206-361-3950 or email email@example.com
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Bye for now until our next episode here on the Contractors Success MAP Podcast.
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