Mar 1, 2019
This Podcast Is Episode Number 0304, And
It Will Be About Why Trade Shows Are Valuable To Your Construction
Business (Featuring Seattle Home Show Spring
2019)
Organizations and industries, no matter the career discipline,
is fully invested in coordinating and taking part in
conferences, summits, expos, and exhibits. Industry trade fairs are
remarkably relevant to construction company owners because it
leverages traditional marketing practices without being intrusive
(because your target market comes to you), fosters real, solid
relationships, and promotes camaraderie among your
associations.
Trade shows humanize your brand and company and add value to
your business in general because it is:
There’s a reason why global companies capitalized on the
emotional connection; it’s more than just the product - it’s the
experience. As Randal puts it, the homeowner doesn’t want the
drill, but she wants a hole in the wall to hang the picture frame.
Consumers’ emotions play a significant role in influencing their
decisions. This is your chance to incorporate the touch-and-feel
element to your brand. A great first impression and a memorable
booth don’t end after arranging and fixing your displays; it only
starts there. Engage your attendees by making your booth
interactive and fun. Note that some people bring their whole family
with them – like me (big ticketed items, remodeling, and upgrades
are most likely decided by couples – some with children in tow) so
please be mindful and patient with the little ones, consider this
when setting up your exhibit.
Tons of new products and equipment are being released in the
market every year, whether it is a machine or software for your
business system. Keeping up with the latest construction technology
and innovation is essential to your company’s further advancement.
Spending your time learning new trends and emerging industry tools
is never a bad idea. It's also a great opportunity to educate your
audience by making your demonstrations informational, hands-on and
dynamic. It establishes authority and trust that you’re the go-to
expert in town. Keep in mind that some attendees have no particular
interest and are just there to look around, show off your products
and highlight your services and how it could make their everyday
life more comfortable. They might end up with something they have
no idea they need until they met you.
As a business owner, nothing will raise and keep your spirits
high than being surrounded by like-minded people who took the big
step to put themselves out there and showcase their products and
services. You and your staff will certainly develop personal traits
and interpersonal skills while networking and collaborating with a
group of people. An industry-specific local event like this is an
excellent way of creating formidable connections and building
positive relationships among your community.
In
conclusion:
Investing your time and money to increase your brand awareness
and market to high-quality leads could potentially work in your
favor especially when done strategically. There’s no better place
where you can meet and greet your prospective clients, mingle with
construction industry leaders, gain feedback from the live
audience, and lay your construction company roots locally than at
industry fairs. Of course, consider the advantages and
disadvantages when deciding to exhibit in a trade show. As with all
other businesses, there are always benefits and risks to deliberate
and discuss with your team.
The Seattle Home Show is the Northwest’s
largest consumer home show held in downtown Seattle at CenturyLink
Field Event Center during Spring and Fall. The exhibit features
hundreds of builders, remodelers, and interior designers. I brought
my family along with me to support local business owners and
companies who have taken their time to showcase their products and
services. I have huge appreciation to all who
participated and attended this event.
If you are a homeowner, check out the Exhibitor List in case you are on
the lookout for a particular brand/company/product. Booth numbers
are also included so when you arrive; you know exactly which
vendors you would like to prioritize and connect with first. If you
live or work near Seattle, the spring show is until March 3rd,
Sunday. Visit their website for more
details.
Full disclosure: This blog post is not paid, sponsored, or
in-partnership connection with Seattle Home Show. The author is not endorsing nor
advertising the said event as well as the products/brands/companies
included in the photos. Furthermore, the views and opinions
expressed in this blog post are those of the author and do not
necessarily reflect the policy or position of any other Fast Easy
Accounting employee.
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About The Author:
Norhalma
Verzosa is a Certified
Construction Marketing Professional and works as the
Webmaster of Fast Easy Accounting located in Lynnwood, WA. She
has a Bachelor's Degree in Psychology and a Certified Internet Web
Professional with a Site Development Associate, Google AdWords
Search Advertising, and HubSpot Academy certifications. She manages
the entire web presence of Fast Easy Accounting using a variety of
SAAS tools including Hubspot, InfusionSoft, Shopify, and
WordPress.
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Additional QuickBooks Templates, Resources, And
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QuickBooks Set Up
Templates Solopreneur
QuickBooks Chart Of Accounts
Free Stuff
QuickBooks Item Lists Templates
Consulting
We Serve Over 100 Types Of Contractors So If Your
Type Of Company Is Not Listed
Please Do Not Be Concerned Because If You Are A
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