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Back office support can make or break your construction company and that’s where we come in. We can do you the most good by bringing order to your chaotic contractors bookkeeping mess! Most of our clients come to us because they believed they needed someone to straighten up their contractors bookkeeping services system, help them get current or quarterly payroll tax filings, sales tax returns and a variety of other tax issues. That is only the tip of the iceberg! 

The real value in working with us is not just getting you out of trouble now but keeping you out of trouble in the future so that you can focus your time and energy where it will do you the most good…acquiring profitable and pleasant customers and clients and satisfying their needs. 

 

Warm Regards,

Randal DeHart | Premier Contractors Accountant

 

This is one more example of how Fast Easy Accounting is helping construction company owners just like you put more money in the bank to operate and grow your construction company. Construction accounting is not rocket science; it is a lot harder than that and a lot more valuable to construction contractors like you so stop missing out and call Sharie 206-361-3950 or email sharie@fasteasyaccounting.com

 

Thinking About Outsourcing Your Contractors Bookkeeping Services?

Click On The Link Below:

www.FastEasyAccounting.com/hs

Need Help Now?

Call Sharie 206-361-3950

sharie@fasteasyaccounting.com

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May 15, 2020

This Podcast Is Episode Number 0367, And It's About Boosting The Social Proof Of Your Construction Business Online

While the world is staying six feet apart, most small businesses are staying afloat and connected online. Now is a great time to boost the social proof of your construction business virtually.
 
You won't build a loyal client base if you can't earn your visitors' trust, which is why companies value social proof so highly. But proving your construction business's value online takes a unique skill set, one you can nurture by learning from the marketing industry professionals.
 

Befriend Experts

Experts love teaching others what they know. While they do make money from their knowledge, they also offer discounts to friends. If an expert loves you enough, you might even convince them to talk with you, free of charge.
 
Experts are people, and make friends like anyone else. Since you are looking to build social proof online, joining an expert's Internet community is the first step toward meeting them. Just remember that other people are thinking the same thing, and experts have busy lives; an entitled attitude will only sabotage potential friendships.
 
Personal relationships work differently online. It is easy to create dozens of friendships when you are talking to people in chat rooms and message boards. Even if an expert only spends a little time sending links and messages, thank them and treasure the wisdom they share.

Create Helpful Content

It is easy to feel overwhelmed when you start learning about social proof. You will find advice from different sources, and sorting through it isn't always easy. But one fact is still valid: people value great content.
 
Construction companies focus all their effort on increasing traffic and not building content their visitors will value. While they can boost their traffic, their gains won't last.
 
Instead, learn about your trade and give the people what they want; when you focus on their needs, they will naturally meet yours. Think about posting a tips and tricks video for maintaining their lawn for example, they might not be able to hire you now but they might bookmarked your page to remember you later. An engaged audience will linger longer and hire your services.

Get Reviews

Reviews are the most obvious form of social proof. Not only do visitors look for them to gauge a product's value, including websites, but they also value sharing their opinion. For example, a service-based business website that only showcases before and after photos will have weaker social proof than one that lets clients submit their reviews, even if no one has yet.
 
Reviews come in many forms. Lists count, and so do like and dislikes on media websites. While you can ask others for reviews, this will annoy some people, making it easy to find and review your site is usually a better option.
 
Your social proof will grow as your site gets more traffic and reviews. Consumers know how to spot fake opinions.

Nail Your Bio

Visitors don't trust unknown authors. While adding a name to your posts can help, they want to see a face. While a real photo showcasing your facial features works best, drawings also work for some niches.
 
While your bio should promote you and your expertise, too much self-promotion will advertise that you are an amateur. Finding the right balance is challenging, but you will naturally help yourself if you create an honest bio. Just like a hiring manager reading a resume, your visitors will pick up on your experience.
 
Your bio's placement also matters. Focus on your content and include a link to your bio along with your author credits. Studying the construction industry niche and the popular websites within it will help you decide where your bio fits best.

Final thoughts

Social proof is a resource, and it is every company's job to nourish and protect it. Focus on building and nurturing your construction business and personal relationships online while almost everyone is spending more time at home. There are many things beyond our control, but this is one of the things we can take advantage of right now.

About The Author:

Sharie_DeHart_President_Fast_Easy_Accounting_Serving_Contractors_All_Across_The_USA_Including_Alaska_And_Hawaii-1Sharie DeHart, QPA is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on how to manage the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com