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Back office support can make or break your construction company and that’s where we come in. We can do you the most good by bringing order to your chaotic contractors bookkeeping mess! Most of our clients come to us because they believed they needed someone to straighten up their contractors bookkeeping services system, help them get current or quarterly payroll tax filings, sales tax returns and a variety of other tax issues. That is only the tip of the iceberg! 

The real value in working with us is not just getting you out of trouble now but keeping you out of trouble in the future so that you can focus your time and energy where it will do you the most good…acquiring profitable and pleasant customers and clients and satisfying their needs. 

 

Warm Regards,

Randal DeHart | Premier Contractors Accountant

 

This is one more example of how Fast Easy Accounting is helping construction company owners just like you put more money in the bank to operate and grow your construction company. Construction accounting is not rocket science; it is a lot harder than that and a lot more valuable to construction contractors like you so stop missing out and call Sharie 206-361-3950 or email sharie@fasteasyaccounting.com

 

Thinking About Outsourcing Your Contractors Bookkeeping Services?

Click On The Link Below:

www.FastEasyAccounting.com/hs

Need Help Now?

Call Sharie 206-361-3950

sharie@fasteasyaccounting.com

Feb 2, 2018

This Podcast Is Episode Number 0254, And It Will Be About Five Marketing Tips For Contractors

 

Today's Podcast Is Based On A Guest Article Is From Brandon Stanley -------------------------------------------------

Are you a contractor that’s looking to get more clients to sign up for your services? Then you need to learn the basics of marketing yourself so that you receive more exposure. By implementing the tips suggested in this article the amount you can earn will increase.

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You don’t have to spend hours every day marketing yourself in an aimless manner. With a solid plan in place, you can quickly advertise yourself in front of many potential clients at an affordable cost.

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1.  Social media

One of the most cost-effective ways of marketing yourself as a contractor is social media. You can build a following of potential customers and notify them when you have promotions or new deals. On a Facebook page, you can create posts with a code for a discount.

You can also take advantage of influencer marketing to get the message out about your service. For example, on YouTube look for a popular channel that is currently releasing a lot of videos related to your industry. So if you’re a car mechanic, you could target a channel that talks about new cars and DIY car repair jobs.

Influencers might not charge much to do a little 10-second mention of your services, but the return could be huge. This all depends on the number of people that are subscribed to the YouTube channel.

2. Newsletter

You can take advantage of email marketing to harness the power of constant communication with your potential clients. Once you’ve acquired the email address of clients, take the time to introduce yourself and what you’re about. In consequent emails make it your mission to provide as much value to your email list as possible.

For instance, if you’re a contractor that installs solar products in the home, then you can inform the audience about the advantages of such products. You can also provide information about how to choose among the different solar products that you’re offering.

The email newsletter should be sent out regularly so that the audience expects it. Then when you have an offer or promotion running, you can send it out and expect a high rate of response. That’s because after providing value to your list they will be more engaged when an offer is sent.

In the email don’t be shy to include personalized recommendations. It’s estimated that a personalized recommendation can increase the conversion rate by as much as 5.5.

3. Local search

As a contractor, local search is a big one because you’ll typically be competing against other contractors in your local area. When customers need a service in their local area, then the local search listing inside the Google search engine is where they will look. If you are not there, then you have no chance of being selected.

To appear in the local listing, you need to fill out your business information in their business directory. This includes information such as the name of your business, the nature of what you do, your operating hours and so on. However, Google can also pull information from your website if there is incomplete information.

One thing that will set you apart from the competition in the local listing is the reviews. The customer reviews can make or break your business. In order to acquire positive reviews, you need to provide a positive experience for the client. However, also encourage the client to leave a review once they have finished using your services.

Acquiring a horde of reviews means you’ll be more trusted. If one company has five positive reviews versus another that has hundreds, then the latter is more likely to get chosen.

4. Build a blog

It’s a high ROI investment to have a blog regardless of what contractor business you are operating in. The blog can serve as the center of operations because you can use it to educate your audience on your services.

Also, the blog can be entertaining. If you find any funny news in your industry, then create a short 300-word blog post to share it. This keeps the user engagement up and may potentially lead to viral content. It doesn’t matter how people end up on your blog, once they do you can use the newly acquired traffic to your advantage.

The primary goal should be to acquire the email address so that you can market your contractor services on a regular basis. The conversion rate of email marketing is significantly higher than simply having a blog on its own.

5. YouTube marketing

YouTube can provide a huge new audience that you might have never explored. Videos are becoming the number one way to consume information. Therefore, if you aren’t creating videos, then you are missing out.

The videos can be instructional in nature where you describe how to use your products or services. You can even educate the followers of your channel on random information related to your trade. For instance, let’s say you’re a contractor that specializes in concrete pathways around the home. You could create instructional videos of how to mix concrete, and how to lay the pathway for themselves.

They’ll notice your videos and look at you as an authority in the field. Consequently, they’ll be more eager to trust and hire you to complete the job. As Adam Fraiser from Rushmyessay UK says: “All that it takes for YouTube marketing is getting in front of a camera with your personality”.

Conclusion

Any contractor can implement the five marketing tips here with success can get a lot of new clients. The devil is in the details, so you need to implement the tips in a productive way. Perhaps take a look at what others are doing in your industry for some guidance. There is no need to re-invent the wheel because you can spy on the competition to gain insight into contractor marketing methods.

As you begin the marketing journey, you might discover new opportunities to grow your contractor business. Take full advantage of them to fully saturate the market you are competing in.

About The Author:

Brandon Stanley Guest Article On Fast Easy Accounting

 Brandon Stanley

 

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Contractor Bookkeeping Services All Across The USA Including Alaska And Hawaii

I trust this podcast helps you understand that outsourcing your contractor's bookkeeping services to us is about more than just “doing the bookkeeping”; it is about taking a holistic approach to your entire construction company and helping support you as a contractor and as a person.

We Remove Contractor's Unique Paperwork Frustrations

We understand the good, bad and the ugly about owning and operating construction companies because we have had several of them and we sincerely care about you and your construction company!

That is all I have for now, and if you have listened to this far please do me the honor of commenting and rating the Podcast  www.FastEasyAccounting.com/podcast Tell me what you liked, did not like, tell it as you see it because your feedback is crucial and I thank you in advance.

You Deserve To Be Wealthy Because You Bring Value To Other People's Lives!

I trust this will be of value to you and your feedback is always welcome at www.FastEasyAccounting.com/podcast

This Is One more example of how Fast Easy Accounting is helping construction company owners across the USA including Alaska and Hawaii put more money in the bank to operate and grow your construction company. Construction accounting is not rocket science; it is a lot harder than that, and a lot more valuable to construction contractors like you so stop missing out and call Sharie 206-361-3950 or email sharie@fasteasyaccounting.com

Contractor Bookkeeping Done For You!

Construction Accounting Specialists At Fast Easy Accounting 206-361-3950

Thinking About Outsourcing Your Contractors Bookkeeping Services?

Click On The Link Below:

www.FastEasyAccounting.com/hs

This guide will help you learn what to look for in outsourced construction accounting.

Need Help Now?

Call Sharie 206-361-3950

sharie@fasteasyaccounting.com

Thank you very much, and I hope you understand we do care about you and all contractors regardless of whether or not you ever hire our services.
Bye for now until our next episode here on the Contractors Success MAP Podcast.


Enjoy your day.  
 
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QuickBooks Setup Templates, Chart of Accounts and Item Lists for Construction Contractors

Most Contractors Setup QuickBooks Desktop Version In One Of Three Ways:

#1 EZ Step Interview inside QuickBooks Setup
#2 Asked Their Tax Accountant To Setup QuickBooks
#3 They Attended A How To Setup QuickBooks Class Or Seminar

And QuickBooks Does Not Work The Way They Want It Too!

The Answer:

#1 Click Here To Buy An Entire QuickBooks Setup For Your Specific Contracting Company

#2 Click Here To Buy Just The Chart Of Accounts For Your Specific Contracting Company

 

QuickBooks Set Up For Contractors And QuickBooks Chart Of Accounts For Contractors

Short List Of Construction Contractors We Serve

Asphalt ContractorAsphalt Contractor Brand New ContractorBrand New ContractorBrick And Stone ContractorBrick And Stone ContractorCabinet Installation ContractorCabinet Installation ContractorCarpentry ContractorCarpentry ContractorCarpet And Tile ContractorCarpet And Tile ContractorCommercial Tenant Improvement ContractorCommercial Tenant Improvement ContractorConcrete ContractorConcrete ContractorConstruction EmployeesConstruction EmployeesConstruction ManagerConstruction ManagerConstruction Support SpecialistConstruction Support SpecialistCustom Deck ContractorCustom Deck ContractorCustom Home BuilderCustom Home BuilderDemolition ContractorDemolition ContractorDrywall ContractorDrywall ContractorElectrical ContractorElectrical ContractorEmerging ContractorEmerging ContractorExcavation ContractorExcavation ContractorFinish Millwork ContractorFinish Millwork ContractorFlipper House ContractorFlipper House ContractorFlooring ContractorFlooring ContractorFoundation ContractorFoundation ContractorFraming ContractorFraming ContractorGeneral ContractorGeneral ContractorGlass Installation ContractorGlass Installation ContractorGutter ContractorGutter ContractorHandyman ContractorHandyman ContractorHot Tub ContractorHot Tub ContractorHVAC ContractorHVAC ContractorInsulation ContractorInsulation ContractorInterior Designer ContractorInterior Designer ContractorLand Development ContractorLand Development ContractorLandscape ContractorLandscape ContractorLawn And Yard Maintenance ContractorLawn And Yard Maintenance ContractorMasonry ContractorMasonry ContractorMold Remediation ContractorMold Remediation ContractorMoss Removal ContractorMoss Removal ContractorPainting ContractorPainting ContractorPlaster ContractorPlaster ContractorPlaster And Stucco ContractorPlaster And Stucco ContractorPlumbing ContractorPlumbing ContractorPressure Washing ContractorPressure Washing ContractorRemodel ContractorRemodel ContractorRenovation ContractorRenovation ContractorRestoration ContractorRestoration ContractorRoofing ContractorRoofing ContractorSiding ContractorSiding ContractorSpec Home BuilderSpec Home BuilderSpecialty ContractorSpecialty ContractorStone Mason ContractorStone Mason ContractorStucco ContractorStucco ContractorSubcontractorSubcontractorSwimming Pool ContractorSwimming Pool ContractorSwimming Pool And Hot Tub ContractorSwimming Pool And Hot Tub ContractorTile And Carpet ContractorTile And Carpet ContractorTrade ContractorTrade ContractorTree ContractorTree ContractorUnderground ContractorUnderground ContractorUtility ContractorUtility ContractorWaterproofing ContractorWaterproofing ContractorWindow ContractorWindow Contractor

Additional QuickBooks Templates, Resources, And Services

QuickBooks Set Up TemplatesSolopreneurQuickBooks Chart Of AccountsFree StuffQuickBooks Item Lists TemplatesConsulting


We Serve Over 100 Types Of Contractors So If Your Type Of Company Is Not Listed

Please Do Not Be Concerned Because If You Are A Contractor

There Is A Good Chance We Can Help You!

Call Now: 206-361-3950

 

Additional QuickBooks Templates, Resources, And Services

QuickBooks Set Up Templates   Solopreneur

QuickBooks Chart Of Accounts     Free Stuff

QuickBooks Item Lists Templates     Consulting

 

We Serve Over 100 Types Of Contractors So If Your Type Of Company Is Not Listed

Please Do Not Be Concerned Because If You Are A Contractor

There Is A Good Chance We Can Help You!

Call Now: 206-361-3950

QuickBooks Chart Of Accounts Set Up General.png

If you are a blogger, who writes about construction we would like to hear from you.

https://www.fasteasyaccounting.com/guestblogger

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Contractors_Success_MAP, Contractors_Success_Marketing_Accounting_Production, Contractor_Bookkeeping_Services, QuickBooks_For_Contractors, QuickBooks_For_Contractors, Contractors_Success_Map_Five_Marketing_Tips_For_Contractors