Sep 16, 2016
Today's Guest Article Is From Tomer Applebaum
Tomer was interviewed for the Contractors Success M.A.P. Podcast
and was very generous with his time and provided some extremely
valuable insights for how you can generate Job Leads as easy as
turning on a faucet.
You have spent years learning and plying your trade to get where you are. If you’re an electrician, you can run wires in your sleep. You don’t have to think about wiring the electric box, you know.. If you’re a plumber, you know just how much dope or tape to wrap for the seal to be tight. You don’t have to do it twice to prevent leaks. You do it right the 1st time.
Whatever your trade, whether you're a painter, a carpenter, a
handyman, whatever it is, you know it well. You can serve people
and help them. And now you’ve started a business…
Oh oh…
As every new business owner knows, the 1st thing you need for
your business is customers. Where are the customers? how to get to
them to come knocking on the door? and even more importantly: where
are the right customers?
This is a crucial element of your business. At first, you probably
try to lowball a few people you know. kicking yourself when the
expenses turn out to be higher than expected. An extra run to get
parts perhaps, or an unforeseen complication. And now you’re not
even sure you’re making any money on the job.
And even at a later stage of your business, when you’ve accumulated
a few loyal customers, and word of mouth starts slowly kicking in.
You find that… not all customers are ‘born equal’.
some customers, are easy to work with, easy to serve, and easy to
collect payment from (a crucial part of any healthy business) but
some… well, not so much.
Is it possible to eliminate this constant pain of wondering about whether you will have work next week? And whether your customers will be a good match to the service you provide?
Is it possible to be able to focus on delivering an excellent
service, on getting the job done right, and knowing that the leads
and customers will be there when you need them? Yes it is.
A useful trade
that can serve you
I know you might be a bit skeptical, but bear with me a moment,
you’ve spent years learning your trade until you became as good as
you are, it took years of learning and practice, and making
mistakes to become as good as you are at your trade. And as you
know quite well not all customers understand and appreciate the
effort and expertise you bring to the table.
Bear with me a moment and let me show you how my trade can serve
you
What I do is I get you leads. Plain and simple. And not only
do I bring you leads but I create a faucet of leads which you can
turn on and off at will. If you have more work then you can handle,
then you just turn off the faucet, if you have extra time on your
hands, you simply turn the faucet back on. I do this solely on the
internet, for 1 simple reason. It’s the best way to market your
business.
The reason the
internet is the best place to advertise your
business
What is so special about digital advertising? Why is it better
than print, TV, radio, street signs?
Well, I don’t want to be blunt about it, but unless you’re Coca
Cola. Old advertising is DEAD.
The thing is, all of those ways of reaching potential customers are
like a shotgun, like a loudspeaker. You’re just sending out your
message (and Wasting your hard-earned advertising dollars) to
e-v-e-r-y-b-o-d-y.
And you’re paying big bucks, to expose your message to all of these
people who will Never buy from you!
Not everybody is your customer, so you shouldn’t pay to broadcast
your message to everybody. Your ads should be delivered to your
ideal potential customers.
Online It’s
different
Facebook knows everything about your customers, and trust me your
customers are there, there are more than 1,000,000,000 users on
Facebook, (yes that’s over one BILLION) And using some specialized
tools Facebook gives me. I can make sure your ad is seen, only by
the people you want to see it.
When you advertise online you can (and should) tailor that ad for
your ideal customer.
All of a sudden, instead of yelling at people scattershot, you’re
offering them something of value, that they’re very likely to
appreciate.
And how do I do this? What is this magical power?
No magic. This is my trade. I run a Digital marketing Agency. I
provide you with a simple service.
I target your ideal customer and strike a conversation with him on
your behalf, make sure he’s a valid potential customer of yours. I
win his trust, and he gives his trust in your business in return,
and you get his contact info.
And using some specialized tools. You can know down to the cent.
How much each lead is costing you. It could be $10.00 it might be
as cheap as $1.30!
Let me repeat that, you’re not getting just any random leads.
Before we even start building you this stream of leads and
customers we’re going to have a conversation, and really
understand — who is your ideal customer? Who do you love working
with most? who can you serve best?
And then we build a campaign, a faucet designed to makes sure you
reach your ideal kinds of prospects.
You’re not going to spend a dime on random people who you cannot
serve: If you’re focused on commercial we’ll advertise only to
business owners, if you do residential, only homeowners. We’ll make
sure the prospects live in the areas you serve, make sure we
advertise to men or women or both according to which is the better
prospect in your niche, we make sure our ads only reach people
making an annual income that can afford your services, and we can
even screen according to the customers interests if relevant.
Your ads will be reaching only the kinds of people which you want
to reach, only those who are a good match for you.
Long story short: You need qualified leads, you need to know that
money that the money you spend on advertising is coming back to you
tenfold as paying customers. You need to Advertise online.
What makes my advertising agency so special? Nothing really.
There are a lot of digital marketing agencies out there. You are
free to choose whoever you want. Heck you can even do this
yourself. If you want I’ll even show you how to do it. But just do
yourself a favor and start advertising Online.
The only thing that is unique to me. Is that I specialize in
servicing craftsmen. Why? Damned if I know. I love you guys. I’ve
been an electrician myself for years, and I just really love
craftsmen, I really want you guys to succeed. I know, how much
effort it takes to do what you do. I love the fact that you love
your craft. I appreciate the skill and integrity and effort it
takes to deliver what you deliver. I want you to thrive. You
deserve to thrive.
That’s why I started my digital marketing agency ThrivingCraftsmen.
I want Craftsmen to thrive.
And one more thing. My agency, ThrivingCraftsmen focuses on Direct
Response advertising. That’s a big way of saying that I can tell
you to the cent how much each lead cost you, and once we establish
a long term relationship and do the math we can start calculating
how much money you made per $ invested in advertising. The fluffy
listing that you pay for each month — that you think is making
money, you’re just not sure how much? we don’t do that. Random
brand awareness stuff. Nope.
We get you qualified leads. Pure and simple. And we tell you how
much each lead is costing you.
Imagine the following:
You’re booked for 2 weeks ahead. You turn off the advertising
stream. You deliver your magic. Business slows down, you have some
empty slots, you turn it back on. Boom, Leads walk in the
door.
You want to go on vacation? Off season for your trade? No problem.
Shut it down.
You never, ever, ever, have to worry about where the customers will
come from. You sleep well, knowing that you will always have
customers, you only need to focus on what you do best — delivering
on the job.
Your business is thriving. You’re growing month to month. Now you
can focus on some better challenges. Like hiring more qualified
employees.
And by the way, as a side note, we can help you with that as
well. Your ideal employees are on Facebook too! And we can help you
find them, and hire them!
Final
word.
You’re a craftsman, an artisan. You know your trade down cold, and
you should be free to focus on that aspect of your business.
Let us handle the marketing aspect of your business for you. Let us
deliver you as many qualified leads as you need.
Focus on your trade. Deliver the awesome work you know how to do.
What you do is awesome! It’s the foundation of our society. No
disrespect to lawyers, accountants (sorry Randal) and such, but
Without craftsmen like you society is literally moving back into
caves.
You deserve to thrive
Yours truly,
Tomer Applebaum
If you’re interested in learning more you’re welcome to register for our free live webinar. I will be
going more in depth on how this works, and how you can easily start
going in the right direction. There will also be a Q&A session
where you can have all of your questions answered.
The webinar will be held on The upcoming Tuesday 9/20 at 3pm EST.
sign up now to get access, and more free resources on this
topic.
If you want to talk about hiring our services either Call us at
631–7460437, or drop us a line at Tomer@ThrivingCraftsman.com
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Thank you very much and I hope you understand we really do care
about you and all contractors regardless of whether or not you ever
hire our services.
Bye for now until our next episode here on the Contractors Success
MAP Podcast.
Warm Regards,
Randal DeHart | Contractors Accountant
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