Jan 18, 2019
If your construction company doesn’t provide unique services, you should clearly understand that you have a lot of competitors, who write business proposals almost identical to yours. It’s not surprising that clients always find it difficult to make a choice in your favor when all options seem to be equal.
For this reason, it’s crucially important to learn how to make your construction business proposal stand out from the crowd. If you want to define, which mistakes you usually make and how to avoid them, just keep reading.
Don’t understand client’s needs
You will never win a competition if you send an identical standard construction business proposal to all your potential clients. It’s a totally wrong approach to gain trust.
You should always analyze the specific needs of a client and create an exclusive proposal. You should clearly explain how your company will satisfy these concrete needs. Try to answer a simple question: what benefits this client will get, if he chooses you among the others?
The project will be yours if you step into your customer’s shoes and state his expectations in your proposal. You should make your client think: “Wow! This is a perfect solution to our problem!”
Don’t provide any proofs of your qualification
If you want a client to believe that you are the best construction company for this project, you should provide the proofs. You can add photos, testimonials, or any other pieces of evidence of completed projects as appendixes.
“Even if you completed a hundred similar projects, you should choose only 2 or 3 of them. Show the works, which you are proud of the most” – recommends Albert Malinger, an editor at Top Essay Writing.
Set inadequate fees
You should never drop your price to compete with other companies. You should always prove in your business proposal why your services are worth this money. Otherwise, you will never get the desired level of profit.
However, you should never set your prices too high, because it lowers your chances to win. Your task is to evaluate the real market value of your services and be honest with your potential client.
Forget to proofread proposal
The worst thing you can do is to write an outstanding business proposal and forget to proofread it. Even one epic typo or grammar mistake can spoil your reputation. No one will trust the quality of your services if you are not able to control the quality of the writing.
Include unimportant information
You will never make a great first impression on a potential client if you overwhelm him with tons of irrelevant information. If your client is looking for a construction company specializing in garage construction, you should state your expertise in this very field only. If you also mention that your company can build a swimming pool, it will make your proposal sound unprofessional.
Don’t pay attention to text formatting
Your clients are busy people, and they receive tons of construction business proposals every day. If you submit a 5-page long document, which has no clear structure, it’s unlikely that addressee will waste his time reading it.
If you want to make sure that your client will not send your business proposal to trash, make it easy to scan. It’s important to break the text into sections, use appropriate headings and list items in bullet points.
Don’t propose any timeline
It happens that some construction companies write about their vast experience, offer affordable prices, but forget to propose a timeline. As a result, the client feels a little confused. Even if he liked an offer, he cannot accept it without knowing the deadlines.
You are responsible to estimate approximate time of construction and to present this information to your client. Keep in mind that you shouldn’t make any dead promises. If it’s impossible to complete a project in two weeks, don’t lie to your potential client just because you want to win a competition.
You should consider the construction business proposal as a tool, which can help you to generate a higher profit. If you have just found out that you made a lot of mistakes in the past, don’t worry. Now you have enough information on how to fix them.
In writing a proposal, you should pay attention to every small detail, because it always matter. You should never forget that your ultimate mission is to make a great first impression on your client.
About The Author:
Daniela McVicker is an editor at Grab My Essay and freelance writer. In her college years, she helped her father to build a small construction business. In her free time, she fishes, go camping and play basketball.
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