May 21, 2021
The first step to optimize for local searches is to include your regional keywords, such as the name of your town or city or any other areas which your business services, in the following areas of your website:
Any local business should also have a footer that appears on every page of their website. The footer should contain your address, postal code, and phone number. All information must be identical to any other online listings you have either on social networks or local directories. You should also provide a link to your Google Local listing.
Another critical element of local SEO is to have appropriate landing pages. Your landing pages should include keywords and phrases referring to your business's location or service area - be careful not to overdo it since Google will penalize sites for over-optimization.
Construction businesses with multiple service areas should ideally have separate landing pages for each one so that people will still find you in Google when carrying out local searches. Each of your landing pages should provide relevant content, including information specific to the particular service area it applies to.
Other Online Resources for Local SEO
Optimizing your website is only one part of the local SEO process. There are many other critical online resources which businesses should use to increase traffic and raise awareness. The most important ones, which any local company should use, include the following:
Local SEO is mainly about getting listed in local online resources and optimizing your online content both on your website and other platforms, in such a way that it makes references to location-relevant key phrases and regional names rather than using generic keywords.
Your construction business listing must be entirely consistent across all of the platforms you use, particularly since it won't be easy or practical to change them later on.
(Related Blog post here)
Everyone is trying to get more value for the money they spent in their business. Invest your marketing dollars wisely by optimizing your website to appear first on the local search engine page.
About The Author:
Sharie DeHart, QPA is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on how to manage the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or firstname.lastname@example.org